The cost-of-living math
Wages on Maui are set by a tourism-and-service economy. Prices are set by an island 2,500 miles from the nearest mainland port. When UHERO adjusts incomes for the cost of living, Hawaiʻi's real purchasing power ranks near the bottom of U.S. states.
UHERO: high prices or low incomes? → The price of food
Roughly 85 to 90% of what we eat is imported. A barge delay or a fuel spike shows up at the checkout within days. The state's own food security strategy estimates we send hundreds of millions of dollars off-island every year for groceries we could grow here.
State of Hawaiʻi: food self-sufficiency strategy → The highest power bills in America
Hawaiʻi households pay more per month for electricity than households in any other state, even though we use less power. The 100% renewable transition is meant to bend this curve. Residents are paying the premium in the meantime.
EIA: highest residential electric bills in the U.S. → Why families get priced out
When rent, food, gas, and power all run well above the mainland and wages do not, the math eventually forces a choice. For 23 of the past 25 years, more residents have moved away than have moved in.
UHERO: beyond the price of paradise → The "paradise tax"
Gas, cars, building materials, everyday goods, all carry a surcharge for crossing an ocean to get here. The Jones Act limits shipping to a small set of U.S.-built carriers and quietly adds to every household budget.
Civil Beat: the Jones Act's grip on shipping → The property tax squeeze
Maui's homes are worth more on paper, so the County is taxing more. Some residential assessments jumped 30 to 50% on the 2025 notices. The County lowered owner-occupied rates in response, but for many households the lower rate did not offset the higher assessment, and the bill still went up.
Maui Now: as values climb, rates drop → Continues in Our Health
Cost is not just rent and groceries. It's the bill that comes when there is no doctor on your island, the flight to Oʻahu for specialty care, the wait at a Kula Hospital that has been closed since March.
Read Our Health →